“Empathize, Ideate, & Build” is the common doctrine of Design Thinking, and while they are inspirational points, they are hardly instructional. Kile has articulately laid out very actionable steps for any team involved in the creation and execution of Experience Design projects to follow on the path from concept to installation and operation.
In an industry that can be secretive, the How and Why of Experience Design can be lost as we celebrate the What. The simple roadmap that is presented in “In My Experience” outlines best practices for informed success along the life cycle of a project’s development. It’s not just a useful production tool, but also provides insight into the field for students interested in contributing to Experience Design or Themed Entertainment but who don’t fully realize all the working parts to the process.
A combination of process details, case studies, and first-hand stories as great examples makes this a delightful and credible read. Examples that take into consideration cultural and personality differences provide options for moving forward across a number of possible scenarios as both a contributor and a leader in the industry.
Marketed as a manual for the design of various experiences, it’s secretly an exhaustive manual for life.
Our industry mantra has become “story, story, story” But what does that actually mean? “In My Experience” graciously leads you down the path of story “revelation” best practices to carefully craft a very intentional emotional experience for your guests.
In an industry that only thrives on collaboration and mentorship, “In My Experience” continues the trend graciously sharing resources and inspiration across disciplines and generations.
-Mk Haley Program Manager / Academic Outreach Walt Disney Imagineering
They’re Back, they’re Happy and they’re Hungry and I’m glad to see ’em again!
Last week, out of the Blue; while he was on a flight, an exceptionally thoughtful new client of mine pinged me with, “How would you define experience?”
This, after I had shared with him this quote:
“Any economy without a prosperous experience sector cannot be a good economy. The present global downturn proves the point we’ve been emphasizing for over two decades: Goods and Services are no longer enough to maintain economic prosperity.
Businesses must shift to the creation of experiential value in the marketplace as the continuing engine of economic growth and job creation.”
– Pine and Gilmore, May 24, 2020.
Herewith, is my response to him.
“Hey, <name withheld – he’s MY client!)… A long answer to a short question…buckle up; it’s going to get granular…
From where I stand, “experience” is literally everything; and everything is experience. Touching an ice cube is an experience, breathing is an experience. Every person has their experience of any and every thing they encounter.
Then, there’s nuance.
My experience of something will differ from your experience of that same thing as it is experienced through our individual filters…physiological (taste buds, vision), psychological, spiritual and so on. For instance, one person may see a beautiful sunset and think of it as a gift from their God, while another may see it as a visually beautiful confluence of physics and chemistry, while yet another may see it as an indication of tomorrow’s weather (“Red sky at morning, sailors take warning; red sky at night, sailor’s delight”).
So, the exact, same phenomenon is experienced differently by different people at the same time… I could go on…(and have, on occasion!).
Now, “Experience,” – as conceived, created and crafted – is another Thing.
Boiled down; I see crafted “Experience” as, ultimately, the absence of distraction. Full immersion. You’ll hear me talk about Circumventing Preconception and Comfortable Disorientation…things that are both methodology and intended result. Essentially, the further I can “get into the heads” of my audiences the more profound the Experience can be…
The more personal and intimate I can make an Experience, the more powerful and effective it can be. Simply put, many shows/spectacles/experiences can be seen or watched and give massive, yet transient pleasure; while those few that are felt leave their footprints in the hearts, souls and memories of the audience…as they’ve been given something they can’t identify without recognizing it…a subtle seed that remains and perhaps grows as time passes.
People will shout and cheer at a fantastic spectacle. They will remember and talk about it as great or “awesome.” But touch them with it and their eyes turn inward in reflection as their subconscious connects; attempting to describe it…without words…
I wrote a poem, once, about this experience – which I shall bore you with in closing.
The final stanza being:
“But there was a moment, in every city
When what we did went to profound from pretty
When guests became silent, when hearts skipped a beat
June 1 marks the beginning of Pride Month, worldwide.
Fifty-two yearssince the Stonewall Riots that launched the movement; a movement that had been simmering for decades…decades of hiding and harassment, of brutality and shame, of fear and of hate.
Fifty-one yearssince the first Pride March…
aMarch that has not stopped since the first step was taken on June 28, 1970…the movement that began with the first thrown shoe, the year before.
What has happened in the intervening years as Stonewall itself has become catchphrase and icon is, I think, a gradual lessening of awareness of the extreme, catalytic struggle that brought into the sunlight the inhumanity with which an entire class of people were being seen and treated.
Nowadays, we enjoy strong political and cultural support from increasingly vocal communities, cultures, political parties and multinational corporations (we are, after all not the worst market to garner). But even as this support has grown, the darkness and horror that lie at the roots and foundation of Pride seem for many to have faded from the forefront of general consciousness…from even some of our strongest allies.
As more and more have become advocates and proselytes, supporting Equality, Job Security and Basic Human Rights; their fervent belief in and support of the LGBTQ++ Communities is experienced and shared as they show up at and in annual celebrations and parades. With all that festivity, though, the decades (and centuries) of being viewed and treated as vile and disposable seems sometimes to be getting lost in the feathers, glitter and unicorns.
As we near the Season of Pride, it is important that we remember what we are actually witnessing as we Celebrate. This is not frivolity; this is exhilaration. That glitter was hard fought.
“Pride” is the consciousness of one’s own dignity. Pride, itself, is the manifestation of the regeneration and nurturing of individual self-respect; something that, for a very long time, was beaten, hated, harassed, tortured, oppressed and legislated out of LGBTQ++ beings all over the world…from before there even was an “LGBTQ.”
The Celebrations we see are for Rights and Freedoms fought and won in the face of societal enmity and oppression. The visibility of the Celebrations serve to affirm self-worth and inspire others to continue the fight alongside; as the Fight is not over. There is virtually nowhere on the planet where these hard-won rights are secure, and in many places there are still none.
Often, each battle’s victory is seen and matched by cruelty and death in other parts of the world. There may be some who have joined the annual marches for years and have never seen a gay-bashing. Yet people are brutalized and killed every day, all over the world, for not being heterosexual.
Last month, Alireza Monfared, a 20-year old Iranian boy, was beheaded by his brothers in an “Honor Killing” because he was gay.
Beheaded. By…His… Brothers.
Not to harsh your Buzz, but…
Just last week in Ohio, a 14-year old boy was attacked and beaten for carrying a Pride Flag at school.
Gangs are attacking suspected gay men on the beaches of Northeastern Spain.
Fathers have beaten and killed their sons for being gay.
Even teachers in high schools across America have been known to hurl gay slurs at non-straight students.
Pulse Nightclub shooting: June 12, 2016.
Pride Celebrations are a Beacon of Hope and Inspiration to people in our own country and throughout the world.
May we remember what they are for, may we remember why they exist, may we remember who is watching.
The first March was on the anniversary of the riots, as 10,000 people walked from Christopher Street to Central Park; there to cheer and celebrate what they saw as a new era of empowerment, the beginning of a fight to win. This poem, written by Lesbian Poet Fran Winant, captures and evokes the exhilaration of that day.
First shared with me by Sir Ian McKellen in the Green Room at Yankee Stadium before he read this piece to the 50,000 at Closing Ceremonies of the Gay Games on June 25 of 1994. (This performance can be viewed on my YouTube Channel at 3:44 on this Video “GGIV Closing Ceremonies Part 2” https://www.youtube.com/watch?v=mJc1lbN-bSY&t=2s )
“…our line winds
into Central Park
and doubles itself
in a snakedance
to the top of a hill
we cover the Sheep Meadow
lifting our arms
we are marching into ourselves
like a body
gathering its cells
we turn to look back
on the thousands behind us
it seems we will converge
until we explode
sisters and sisters
brothers and brothers
Excerpt from “Christopher Street Liberation Day, June 28, 1970” by Fran Winant
“IMEx – In My Experience. Secrets of making ’em cheer, weep and sometimes write checks” now available to download at Apple Books:
I’ve been invited by the Themed Entertainment Creative Workshop Series (TECWS) to present a MasterClass on my Five Tenets of Experience Creation. The class is this Friday at 4pm/Pacific…and is sponsored, therefore there is no charge to register and attend.
Official Description of the Class “Outlined and explored in the first chapters of his book, Kile’s Five Tenets of Experience Creation are the fundamental tools and components that fuel the success of every project he embraces. This Master Class covers breadth, nuance and myriad methods of applying these techniques to virtually any project; professional and personal.”
I think it’d be great for as many of the readers of my blog as possible to be there. The more perspectives and personalities in the ZoomRoom, the more lively the conversation is likely to be. I hope you can make it.
So, please; be our guest and join us on Friday for a good conversation. This is going to be fun!
[Note: The class will be recorded and available for post-event viewing.]
With this, I want y’all to know about TECWS. Founded in June by the brilliant Morgane Keesling in the spirit of making knowledge and experience available to young professionals; it has rapidly grown to iconic status, representing a relevance across our entire industries as entry, re-entry, keeping current and keeping in touch has become more and more important during this…sabbatical we’re experiencing. See below for more about this exceptional organization.
MISSION STATEMENT As the themed entertainment industry continues to age and evolve, more and more trade information is lost every day. Industry masters and leaders retire with legacies of incredible work in their wake, but techniques and lessons disappear in their absence. Our goal is to become a conservatory of information: to preserve the past techniques and to look forward with new ideas, principles, and ideologies.
OUTREACH STATEMENT The TEC Workshop Series team feels it is crucial to our mission to also provide outreach to professionals at the very beginning of their careers. With the help of sponsors and mentors, we are creating additional workshops catered to beginning-career individuals of all backgrounds; it’s important to respect the new generations of creators and artists– they are the future of the themed entertainment industry!
I think it’d be great for as many of the readers of my blog as possible to be there. The more perspectives and personalities in the ZoomRoom, the more lively the conversation is likely to be. I hope you can make it.
It was election night in 1976, and the President’s National Campaign staff was gathered in ballrooms and suites at the Shoreham hotel in Washington, awaiting the results. Mike, one of the most upbeat and respected members of my field team had just, at a moment when the room had suddenly fallen quiet, quietly uttered those words.
They filled the room.
Those words come to mind, this morning, as I look out on the virtual battlefield that America seems to have become (and may yet become quite real, tonight and in the days to come). The stakes to which Mike was referring now seem so distant, so innocent in comparison, almost naive in their articulation.
The two parties weren’t separated by the steaming, molten chasm that separates them – separates us – today.
The rhetoric, in retrospect, was far more respectful and positive as parties touted the benefits, power and assurances of positive results in the achievement of what were much more goals-in-common.
This past year…this past administration…has been rife with the shouting-down of opposition, of frightening citizens with Cassandraic hyperbole and threats of the end of an “America” that has become Balkanized by spectacular self-interest as reflected in our leadership and laws, by the fear and panicked anger of vast segments of our population who sense looming an end to a way of life and are now seeking someone or something to blame for it other than the relentless inevitability of cultural and technological evolution.
Evolutions for which our educational systems have not prepared our citizens; the taking care of which it is no secret that our country is not committed to taking care.
I am eminently trepidatious about today, tonight and the future.
Although, stepping back; I perceive, below the sturm und drang of political party rhetoric, an inexorable forward cultural enlightenment taking place.
I can only speak from my perspective; though since Marriage Equality became reality in the US (and may it ever remain so), I have sensed and seen an enlightened cultural evolution seeming to manifest more and more rapidly among the aspirational generations.
After Marriage Equality, it seems the dominoes began to fall with increasing rapidity, and theretofore peripheral issues and people began to surface and speak and be heard. Transgender, transexual, nonbinary, genderqueer: what seems an ever-increasing spectrum of pronouns and titles for us to keep abreast as individuals self-identify, appear and add ever more facets and colors to our societies.
It’s wonderfully exciting to see all this taking place.
At the same time, the Gen X’s, Millennial and post-Millennial generations (Gen Y, Gen Next, iGen, Gen Z…) seem to me to share a powerful and pervasive ethos of a higher integrity and openness perhaps than those who came before. These generations seem, in my experience, adamant in support of diversity, equality, transparency in business and politics (watch out, Dinosaurs!) and above all a commitment to the planet and the people on it…far more than any generations that preceded.
They almost seem predisposed to vocal activism. (Perhaps a generalization, as are so many such assessments, but in this case I think far more apt than most.)
Concurrently, the power of movements born of these Thinkers has already altered the fabric of our society.
Scores, hundreds more movements and responses to societal and human rights wrongs do not go unaddressed. And my sense is that the pressure will only increase and continue.
Another few years and I think we may yet see a profound revamping of our political systems. Whatever happens, today… If we do sink, should we hit the feared nadir, I believe could possibly be the Last Time. On the brighter possibility; if the voters do turn aside the tide of hate, today; it may very will be the beginning of aggressively reformed society: reformed by the coming of age of a majority of New Thinkers who truly want the world to be a better place.
And they are willing to put themselves on the line for it.
And, by the way, how about The Pope! Gay people “…have a right to a family.” Muse on that for awhile.
So, yes. I am worried about today. But, the tearful, anxious, impassioned faces of young people on all platforms is heartening to me with what may happen today, and will happen tomorrow. With that, I remain hopeful; and if we are defeated, I am in hopes it will be this one, last time.
The clean-up will be immense; it will be cleaned up.
The first printing of “IMEx – In My Experience | Secrets of making ‘em cheer, weep … and sometimes write checks” has sold out. In the works is the Field Edition. Exact same book, just ⅓ smaller, much lighter and easier to take into the field, class or office. Coming soon. Copies can be reserved, now at email@example.com
A tell-all… about making ‘em weep and cheer all over the world…an anecdotal compendium of discoveries and mistakes, experiences with sheiks and what it often takes to create resonant experiences…across borders and cultures, with generationally and internationally disparate teams of Creative and Production Professionals, for all sorts of Clients, Briefs and Circumstances.
“IMEx …” is a comprehensive gathering of select writings on and around the umbrella subject of creating theatrical, ceremonial, installed or one-off shows and great spectacle that can connect with audiences on a personal – even intimate – level…irrespective of the size of the show; 30 to 300,000…
This book can be read, enjoyed and studied as an entertaining Masterclass Textbook, informative memoir or a collection of adoptable ideas for team building and enhancing productivity in the realms of creating Experience..
The Reviews so far…
You want one? Okay then…!
Here’s the book, and here’s how to obtain your very own copy.
Between now and the Official Reading and Book Launch event on October 29 in San Francisco, “IMEx…” can be yours for US$75; which covers printing and shipping, domestically. That’s $1.40 per ounce of brilliance!
(International shipping is more expensive, and we can work that out with international orders.)
To order: Venmo (@Kile-Ozier) or Zelle (347-268-2953) payment to me along with a mailing address. I can be reached by email at Kile@kileozier.com with questions or if you seek Bank Wire Transfer information. Unless otherwise directed, I will inscribe something personal (but not embarrassing) inside the front cover for you.
The virus does not care about our sense of entitlement to roam free, what we may believe we “deserve” or to what we think we have a “right.”
The virus wants only one thing; and that is our death; to feed on us until there is nothing left to consume, then on to the next host.
If we don’t like it; then we are free to not vote for the virus. The virus does not care.
The spectacular failure of the United States in dealing with this virus sits on more than just the shoulders of our self-interested administration. We now know – to no one’s surprise – that those in power have seen this pandemic as a political opportunity from the outset: placing our lives as expendable in the greater picture of their popularity and profit.
Though, these are not the only complicit.
Business and political leadership and “journalist” mouthpieces have – from mere weeks into the pandemic – been calling “when can we reopen the economy…??” Implying from the outset that this is about the economy before being about people. While most of the country began immediately to worry about feeding their families and keeping them warm and protected; the networks were giving advice on 401K’s and recommending buying laptops for the kids to study at home…broadcasting from well-appointed NYC apartments and green-lawned Connecticut homes.
Throughout the civilized world (which seems, de facto, to no longer include the USA), citizens complained about being quarantined for weeks and months…but they did it. They complied with medical and government directive in order to shut down the disease as much and as quickly as possible. In doing so, many discovered how much more they could accomplish without the commute, the increase in time with families or their own thoughts (though being alone with one’s thoughts can make some uncomfortable).
Except here in the US. Here, we argue with fact, we argue with evidence that does not fit our wishes, we assert “rights” about which the virus gives not a <redacted>. Thus, we die.
We coin catchy phrases such as “The New Normal” and ask Are We There Yet? “When can we get back to normal?”
When can we get back to normal?
When will we reopen the Economy?
When can I stop being responsible for my actions?
Within weeks of inception, high-profile companies in various industries began to issue “White papers” full of expert opinions on how it’s all going to look when this crisis has passed; when it’s “probably” going to end and to intimate that we’re talking months and “maybe” a year. All this conjecture is based on…nothing factual. This is opinion and fantasy (well, to be fair, some of these presumptive soothsayers – storytelling colleagues of my own industries – actually create and sell fantasy, so what else might we expect?) presented as knowledge.
Succumbing to public and political pressure: Disney opens, then closes; restaurants open, then close; beaches open, then close; people gather, then die. As though demanding to breathe among crowds makes the inhaled air safe “because it is my RIGHT!”
Springtime gatherings are pushed to summer, as though those few months are going to see magical disappearance of this organic menace. Finally, the cancellations. All the big stuff is now (optimistically) postponed to 2021…and y’all, that is optimistic.
Personally, I find the opening of theme parks during this pandemic – especially as it rages through the US – as egregiously irresponsible. Disney’s opening is taken as a signal to the entire country that it’s okay to get together…”Disney’s doing it, so we can do it…meet me at the <name of local thing> and we’ll <fill in group activity that will result in dropping adherence to social distancing guidelines and ultimately kill more people>.
Whether or not you went to Pandemic Disney and adhered to social distancing policies; we know that is not the case for every park guest, all day. And we know that the example that sets gives thousands if not millions throughout the US a sense of false security and “This Thing Being Almost Over.”
It’s not almost over.
NO one knows, can know or can have the solution until this virus is understood fully and a vaccine is tested and available. This is another year, minimum. Min. I. Mum. To presume to predict how it’s all going to look while all the parts are still freely moving is a little foolish and a lot delusional.
Friends and countrybeings; there IS no going back; NO “Normal” to which we might return…and no “Normal” to which we might find our way. It is vastly irresponsible of our press and politicians to have pushed that delusional concept upon us…
Ain’t no cavalry comin’. Best to find a way to accept this.
Perhaps we might stop Predicting and spend this energy on Observing.
Maybe we could STFU, stop pushing for and demanding what is not possible, stop deluding ourselves and begin simply observing the world around us – and our possible places in it…
This is organic. Unresponsive to physics and politics; unphased by our desire, our wants or needs. It will take its own time to unfold, to be addressed and until a new reality manifests. Until that reality is evident, until there is a vaccine, all we can do is observe. Observe and consider options; but make plans? I think not.
I see limitless potential in embracing the absence of knowledge.
I offer that we could be spending this time in observation and self-examination: who am I, what do I bring to the table, what are my values, what do I value, who do I value, what is my value? What might I do to support myself and what is my responsibility to community…and how might I fulfill that?
Everyone has something to discover, to teach, to share.
Certainly, the vast numbers who have been working in now-and-newly-handicapped industries – theatre, entertainment, theme parks, restaurants, leisure, recreation, exercise eminent among them – need immediate support, security and assurance during this “temporary” hiatus. We must find ways to help our comrades, colleagues, peers and neighbors; it’s going to get worse before it gets better.
That said, it might be wise to see “temporary” in the context of the cosmic smackdown taking place.
We are not talking days and weeks: rather, we are looking at months and quite likely years before anyone can actually relax and mingle.
I see vast opportunity in this forced evolution toward a New Reality.
The opportunity I see before me, now, is to contribute to the evolution of themed and theatrical experience in ways that circumvent the Pre-Vaccine effects on societal interaction of COVID-19.
Until there is a vaccine – and, then, even beyond – the structure of ticketed and destination experience must evolve without diluting the power inherent in the well-crafted story.
I see for me a pathway from creating massive spectacle imbued with a profound sense of intimacy and shared personal experience to that of creating intimate, small-group experience with a powerful sense and experience of magnitude and scale. The path lies directly before us and it starts right here.
In the absence of mass gatherings in theatres, stadia, deserts, harbors, theme parks and open spaces – with the virtual disappearance of spontaneous hugs and handshakes and most sorts of physical contact; we of the human sort will resultantly, inherently yearn all the more for the pheromonal interaction, the sense of true, physical nearness, of touch…even without touching.
Experiences are all the more compelling when they are shared in the moment. That immediacy, that reality is what must be preserved through all of this. It must be neither sacrificed nor lost, something of which we must not lose sight.
This can be done. With our commitment; it shall be done.
I see the possibility of creating multilateral storytelling experiences with unique approaches to narrative arcs that can yield breathtaking, shared denouement. Multidirectional storytelling can yield a Confluent Closing Moment: a profound moment that can possibly be even more deeply-felt, given an experience of the story from disparate perspectives all the way to the end…
I believe this can be accomplished; profitably and sans dilution of experience. In fact, I further believe that something better than has existed before, something far more intimate and compelling, while still manifested in physically-shared space, can, will and must be created.
I look forward to exploring these possibilities through this transition to our Imminent New Reality.
Now, about this Imminent New Reality.
In order for us to be prepared to successfully (and profitably) address, realize and embrace the potential inherent in the myriad-faceted, evolutionary movement taking place on our planet and in our worlds, especially in the spheres of creative and storytelling experience; we must bring representatives of all the the vast and disparately-backgrounded, skilled and talented to the same table.
This means that every age group, every skill set, every talent, every demographic that can be included in the ideation, creative and production processes must be respected. Brought together at the outset to be involved and contributing as each step unfolds.
We can and must create an atmosphere of Dynamic, Ongoing Charrette, where the veteran engineer of 30 years in the industry is seen and heard with the same level of respect as the aspirational young artist just through the door. Programmers, engineers, designers of costume, set, lighting and game sit alongside writers, creative directors, producers and directors; all seeing one another as equals.
Creating this dynamic, creating and populating this table is key and crucial to our success in rethinking and creating the future of Experience.
We must all hear one another fully and be prepared to learn from each other, we must be eager to share without hesitation or holding back; to listen without preconception.
Allow me to say that, again; we must learn to listen without preconception.
We must find ourselves able to concurrently teach and learn in order to both know and learn from history as we create a New Now and What Will Lie Ahead.
We must see that nothing is lost and that all possibilities are considered as we encircle the magic fire of creativity and build new experience. It sounds utopian, as it is utopian. Building creative Hives, where passion can count as much as experience and all is balanced as processes unfold, is a surefire way forward. IMHO.
“A man’s reach should exceed his grasp, or what’s a heaven for…?”
– Robert Browning
…Through The Portal ofMentorship.
There is, has been and will continue to be much talk from multiple business quarters on “Mentorship.” As mentioned previously this space, I believe the concept of Mentorship is due for an update. (See, “A Culture of Mentorship”.)
Heretofore, as was the case when many of us entered the world of business, back in the ‘XX’s; mentorship was seen and defined as linear and pretty much one-way…Elder to Apprentice.
The rEvolutionary fact is that the world has changed, the cycles of the world have increased in rapidity and complexity and the demographic definition of “generation” has balkanized such that the modern historical concepts of Mentor and Mentorship are virtually out of date, antiquated, relevant only as an evolutionary jumping off point.
“Find a Mentor.” “Be a Mentor.” “I want to be a Mentor.” These sorts of mindsets are functions of an outdated concept of how Mentorship can best work. This is especially salient in the vast and ever-changing landscape of our global, gig economy; of consultants and freelancers and contractors-by-project and the universal geographical and physical movement inherent in many areas of business and commerce; especially those through which I wander.
Mentorship is Hive, 360-degrees; we are all Mentors and Mentees, best-served by appreciating and embracing this fact. Each and all of us have experience, knowledge and perspective to share, unilaterally; just as there is plenty we can learn from each new kid that joins the team.
This means that every person on a team or in a company learns and accepts the responsibility to keep an eye out for everyone else in the room, on the team or with the project.
See a question on someone’s face…reach out. “…got somethin’ I can help you with?”
Be open and welcoming, create the foundation for openness as each new person joins the team and remain open and spontaneously available as much as possible to answer the random question (or ask the random question) as it arises.
Listen first. Always listen first. This empowers the other person and informs both the follow-up questions one might ask as well as the specific information one might share in response…and the style in which that information will be shared. It’s the most constructive way to set the stage and maintain a healthy give-and-take relationship.
Remember; we are not teaching, we are sharing experience. The “way we’ve always done it” is exceptional/anecdotal history; virtually nothing is the “only way” something might be done.
If we’ve listened first, perhaps asked what might seem a logical solution from the POV of the asker; chances are we’re being handed in that question the foundation for the best, most relevant response.
I see an opportunity, too, to work with clients in helping to create and nurture a culture of mentorship within their organization or company as part of the work in my industries…and certainly within each and every project team I gather and lead or of which I am a part.
Seriously, big money can be saved, here. There is no need to pay tens or hundreds of thousands to an expensive, outside consultant when there are open, experienced and adventurous minds available inside our industries who embrace the concept of collaborative mentorship cultures simply as part of the work.
The creative and production arts and crafts are historically apprentice-oriented, collaborative and welcoming. Let’s evolve that to suit our Now and Future world.
A note on AR& VR.
I embrace Augmented Reality and Virtual Worlds – and am just discovering the wonders of Fortnite™, myself. These technologies and applications are vastly expanding possibility for awe-inspiring, shared and individual experience. At the same time, imho, these are not substitute for the physically-shared, multi-pheromonal experience. Human contact – or at least humans in shared space – is an irreplaceable factor that I believe we must strive to avoid losing. That is where I come from on this piece.
We are being presented with an opportunity to radically evolve the way in which we do business; specifically, the methodologies and formats through which we gather, manage and inspire teams to create and collaborate. So much of How We Do Things is amalgam, leftover from ages before – from Bronze to the Pre-digital – and I believe this cumbersome communications is about to become exponentially streamlined.
The use of remote communication technology has grown – albeit at the pace of a glacier – since Disney first put Video Phones in Tomorrowland. Now, with the world well into the calm waters of the pandemic-induced Global Pause, I see an opportunity to rethink, deconstruct and reconfigure how we work and work together from a perspective of global community.
We can embrace this Moment, wipe the board clean, restart and come out the other end with enhanced creative product, smoother-running processes, stronger communication amongst disparate subgroups and the successive and parallel components of a given process…
…AND save massive amounts of money on Commercial Real Estate and concrete infrastructure!
Were it up to me…
First, some background.
Long ago (and not so far away), at an early SATE conference in Orlando, I shared the stage with the illustrious and iconic, TEA Life Achievement Awardee and visionary producer of Spectacle, Yves Pépin, in a one-on-one talk show formatted conversation about his creative process and the nature of Spectacle. In discussing his approach to concept and development, he shared that his first step is always to go where the show is going to take place.
Even if the site isn’t yet developed or venue not yet constructed, Yves goes to the location before sunset to sit quietly to experience the sunset and the night as he “…lets the area speak…” to him.
In my experience, being onsite before beginning creative concepting and development is crucial to the process. Built or not; there is virtually always something intangible that is communicated and transferred to the Inner Muses through ambience, noises and sounds, smells and light, simply being in The Place where it’s going to happen.
Built, however, this first visit is even more crucial as, in addition to the inspirational qualities above, the realities of a place can inspire vast and disparate concepts or action out of simple juxtaposition. The placement of doors, the relationship to adjacent architectural or geological features, the height of the ceilings or domes, the actual architectural or visible infrastructural features can inspire actions or show elements that may not otherwise materialize.
IMHO, a concept created after the Creators have been to the site stands a far better chance of being best presented and most wonderfully unique to that site.
Further and concomitantly, the more team members who have seen the site before the show is written, the more cost effective that visit becomes with respect to the design, writing and entire production process of the actual show.
If the engineers, set and lighting designers, choreographers, composers and the rest of the team have seen the performance space beforehand; then they, too, can benefit from that inspiration while, at the same time, those responsible for materializing the show will see both obstacles and solutions in the aforementioned architecture and infrastructural features.
This all pays off in shorter time lines, less revision, stronger collaboration.
The reality, unfortunately, is that in practice all of this is a luxury; as it usually involves travel and gathering the team from several locations.
Gathering the Team & Remote collaboration.
More and more, Human Resources for a given project are gathered from various parts of the world for a given project. It is not unusual to have, on one project team, special talent located in each of Amsterdam, Hyderabad, Los Angeles, San Francisco, St. Louis, Chicago, London and Dallas (an example from recent experience).
This is accepted and can work quite well; with one crucial Achilles’ Heel. That being that the absence of personal relationships, of personal experiences of each member of the team with the others, can undermine the potential collaborative chemistry of the team, render the relationships stilted or impersonal, and infuse a transactional nature to the give-and-take of the collaboration.
However, if a team has previously worked together or has gathered at the outset of the project for a day or two of download and charrette/ideation; the subsequent remote collaboration will be far smoother and productive with the existence of the resulting familiarity and “Pheromonal Connection” amongst the team.
This philosophy and methodology is articulated by example in “The Pheromonal Element to Collaboration” from August 2018. Two days of uninterrupted, intense creative collaboration preceded three weeks of what was exciting and successful productivity in the development of a Permanent installation for the world-famous <name withheld to protect our firstborn>.
In my experience, when I am Directing Creative for a project in the UAE or China; the difference in energy, tone, quality of communication and time it takes to achieve creative milestones between teams with which I am familiar and teams for whom I am merely a Face on a Screen is vast. However, once I have physically met the team in person, physically shaken a hand, had a meal, met their kids, asked and responded to basic questions and become a familiar being; once we’ve been in a room for hours of exploring possibility – the quality of everything ramps right up.
So. Here’s what I am pitching in this new, Zoom-friendly era.
Perhaps gather the team, onsite, at the very beginning. The agenda for First Meeting, then, is the walkthrough of the venue / location, a foundational ideation session and general organizing, calendar, timeline and individual and team responsibilities for the project…along with initial concept ideation.
From that moment onward, the quality of the work will be higher, the tone more upbeat and productive, the team will prove more cohesive, happier, more flexible and, frankly, more personally committed to the project. They will have a sense of team that might otherwise be intangible, nonexistent.
How to pay for this?
1) Shrink the office. I would offer that “home office” staff can be virtually skeletal. A few executive offices and a large, fully-wired conference room is really pretty much all that is needed as fulcrum. Most everyone else can work remotely; from full-time employees to PTAN (Part-time as needed) to short- and long-term contract professionals, consultants, et cetera.
2) Underwrite work-related expenses for remote workers. Cutting back on physical plant will free up massive amounts of capital and overhead expense such that even this underwriting of internet connection, necessary devices and printers will still fall far short of what it would take to maintain office space. That also guarantees quality of internet and communications connections.
For less money. N’est-çe pas?
This option looks to lead to significantly lower percentages for overhead while offering stronger support for resources even before prices rise or inflate.
We’re a Gig Economy; let’s evolve that.
Popular throughout the Milky Way and Andromeda Galaxies,
I’m not the first person to suggest that our culture will have come to look and be radically different at the other end of this Pause. New ways of doing things will become the norm and much that may previously have been perceived as distancing or obstructive may now be seen as facilitative and powerful.
Watching us, I see the possibility for vast systems of accepted SOP’s (Standard Operating Procedures) to finally fade into history as our culture accelerates to catch up with technological possibility.
It’s a Forced Evolution and, IMHO, a welcome one.
Already we’ve seen the memes poking fun at all those jobs that have heretofore been colloquially classified as “…not conducive to being done remotely or at home.”
Lo and behold; it turns out that these things more often than not can be done remotely; efficiently and effectively.
For the many who used to resist video meetings, these virtual forums now have become almost the only way to meet; a forced familiarity that I see evolving into comfort as people are seeing familiar faces they have come to miss in only a matter of weeks…and as the ease of operating these apps and platforms is realized and embraced.
So, here’s what I’m seeing…and maybe predicting…
I see a lot of good coming out of this “stay-at-home / lockdown” period through which we are going.
People are discovering their actual need for human contact…for nurturing through human communication and interaction. Staying home in what may at the outset have seemed like a welcome oasis of peace and self nurturing has become for many – after a mere few weeks – a prison of isolation.
So people dance for one another, they sing, they create and are sharing…themselves.
Screens as Portals.
For so many for so long – especially in particular demographics, screens have been held and characterized as soulless and obstructive; virtual barriers to personal contact, impersonal sappers of energy and life. I think, though, that this has begun to subtly transform from screens being perceived as impediments to being treated as the portals they are; exponentially accelerated at this moment of crisis.
The nuance is that, given burgeoning ubiquity and flexibility of these bright surfaces, the humanity on the other side of the screen is more readily being seen and appreciated with nothing having really changed but our individual, personal perception through the medium.
No longer are things considered to be on-screen so much as being through the screens.
Does that make sense?
You may have seen the Rotterdam Philharmonic performing Beethoven’s “Ode to Joy,” with each musician playing from home in synch with each other to create something that became, ultimately, profoundly moving.
This group-video technique that not so long ago may have been seen more as Gimmick is now, newly, revealed to offer a deeper, personal & emotional connection: with no alteration to the medium, only the context.
The barrier has gone; the people are the experience. Screens perceived as hard barrier is set to evolve into them being embraced as the windows of opportunity that they are.
First and foremost; I sense that people are (re)discovering our innate need for human contact. What may have seemed an oasis of alone time at the front end has become, in short order, a period of people’s seeking and finding ways and reasons to reach out and connect with with one another.
With that, what is happening, now, seems to be a heightened perception of others – other people – as individuals; separate and apart from genetic, philosophical, even political differences. Within this exponentially-growing phenomenon are people presenting themselves in video released to the world as samples and examples of their most intimate selves: we see people dancing, singing, sharing hobbies and interests, offering anecdotes and personal coping mechanisms without a political word being spoken.
Seems an auspicious beginning; perhaps a reawakening. Irrespective of disparate political perspectives; anyone can do something nice for a neighbor…and we’re doing that. It’s happening.
Along with all this personal sharing seems to be an appreciation for just how easy it is to do or say something comforting or nice; the ease with which a simple gesture can be made to enhance the life of another person and the willingness of myriad individuals to reach out and join others in ad hoc acts of positivity.
If you see someone, say something…
Just today, at the local Smith’s grocery store (I have escaped to the Mountains of Utah to ride this out with My Guy; physical proximity and ready access to loving arms is a tremendous stress-reliever), as I passed-by an employee restocking one of the deli cases. I gave her a nod and said, “Hey, thanks for working on the front lines. I appreciate being able to come here and get groceries. YOU…are appreciated.”
Stopped her cold.
She said that is the first time anyone has said anything like that to her…or to anyone in the store, as far as she knows. We talked (from a distance!) about her grandchildren, wearing masks, stress and acknowledgement, what’s next. Good encounter.
A few moments later and a few yards away, I was chatting up the ladies behind the cheese counter (from a distance) when my new friend came over just to repeat to me how much my comment had meant to her. The two asked the one what she was talking about and in no time there was a cacophony of “You’re awesome!” “No, YOU’RE Awesome!!” “Keep smiling!” “I will if you will!”
We all parted company in great spirits.
This took nothing.
We’ve Been Here, Before
In retrospect: the magnitude of AIDS deaths can be hung on a government and a President (Reagan, lest we forget) who not only did not care; but those in power would laugh and joke behind not-always-closed doors that “…those people deserve it…”
This time, it’s really not so different.
We have a government that does not care about the wellbeing of vast numbers of citizens, multiplied by the breathtaking ignorance and incompetence that festers, grows and infects the chambers, hallways and offices of governance and power that used to draw respect from most of the world.
Many survivors of the plague of the ’80’s and since remember and continue to deal with the residue and effects of that plague. Though I speak for no one but myself; I’d offer that many of us can share our experiences of how we dealt – and continue to deal with – the cruel and invisible randomness of such a fatal thing.
Out of AIDS in the ’80’s came a new community.
I hope to be a part of a nation that finds resonant and powerful, evolved community out of this crisis.