So, what is the EQ of AI?
Full Disclosure: I’m an Early Adopter of technology and am a part of probably of the next-to-last group of Digital Immigrants in the workforce. I’ve been an eager and hungry consumer of Science and Science Fiction since the ’50’s (That’s the 1950’s, whippersnapper!), taught Mac OS, iOS and Apps at Apple SoHo and SF periodically from 2009 – 2013. I love tech (for the most part); especially as it transitions to magic and new experience.
In the oft-quoted-by-me words of Arthur C. Clarke (…and if you don’t know who that is you’d best google and learn. He matters.):
“Any sufficiently advanced technology is indistinguishable from magic.”
Between AI and the encroaching, burgeoning metaverse, we are coming very close to the place where technology is virtually magic.
This excites and thrills me.
There is a conversation, though, that I’m neither seeing nor hearing being had that I think affects or may be affecting the depth to which our audiences will, can or may ultimately even be emotionally equipped to experience if not emotionally capable of handling as we breathlessly chase new technologies and new worlds to conquer and market as though it’s the day after Thanksgiving at Macy’s.
Maybe slow down a minute?
In what feels a breakneck race to seem relevant in embracing AI, “gamification” and what is currently being called “interactivity” – I’m sensing a dismissive overlooking of actual emotional investment in the outcome(s) of the experience offered. I’m seeing a change in the quality and character of the payoff as agency grows..
Increase in Agency offers, IMHO, an equal and opposite dilution of emotional investment in outcome. With increased individual agency; the analytical part of the brain comes more intensely into play, pushing aside empathetic engagement and replacing it with the visceral, the competitive, the self.
What I believe I see, in the stories being written and experiences created that give agency to the audience, viewers and participants…players, now… are stories with an arc of sorts – but the agency of the players creates a subtle change with critical affect.
When the audience member has some level of control, when one can “win” or accomplish some task or overcome some obstacle; the rush at the end is visceral, personal, exhilarating and wonderful…though neither empathetic nor sympathetic nor, from what I can see, emotionally engaging.
This is not a bad thing; it is a very good thing. It increases potential audience and vastly broadens the expanse of experiences and storytelling methodological tools available to us.
BUT, let us not lose sight of what this does not do for our audience. It does not engage them emotionally in a story that unfolds before them. It does not allow one to wonder and wander through questioning, hoping, imagining outcomes to be revealed; as agency supersedes all that.
With that, I’d like to see us, as we have our conversations, keep in mind the pliability of the human mind and collective memories brought to the storytelling experience and how those can be used and manipulated to create investment in what happens in a story.
Along these lines, I’m noticing a burgeoning conversation among people who pitch AI as creator of story: scripts written by Artificial Intelligence.
From where I stand at the moment, I can’t imagine a story written by a digital entity that can move an individual, emotionally.
My question at the outset is on what experience would this digital entity draw to create new stories with investible characters and experiences of the depth and substance that can bring emotion to the surface for the reader or performer? Can AI write stories in which we invest our hearts? I want this to be part of the conversation and am trusting we’ll see to it that it is.
In the coming weeks of conference season, as we gather in various halls and theatres around the world to share news and developments, rejoice and explore technologies and techniques, dig through the promised pot of gold at the end of this rainbow; let us not lose sight of how deeply we can reach with a well-told story.
Let us keep the goal of emotional connection in mind, if that is the goal; separate and apart from the visceral charge of winning and conquering…or can they live together? Well worth exploring and hopefully augmenting…though let’s not be too quick to eschew engagement at deeper levels.
(I’m just sayin’ <redacted>!)
I believe the new should be welcomed and embraced, tested and tried, carefully. As I said, above; I am excited at what technology and the New Tools represent for stories and their telling…the sense of disbelief hasn’t before seen anything this potentially powerful.
I would want us to honor and respect the organic muse within us as we do so.
The third printing of “IMEx – In My Experience…” is pending (thank you, all!), and can hard copies are obtainable through me at Kile@kileozier.com.
And downloadable via Apple Books: https://books.apple.com/us/book/imex-in-my-experience/id1518649025
(Sorry y’all…kindle will only print in portrait, and the book is laid out in landscape. Please contact me for the solution if that’s an issue. Pas de probleme…
“Empathize, Ideate, & Build” is the common doctrine of Design Thinking, and while they are inspirational points, they are hardly instructional. Kile has articulately laid out very actionable steps for any team involved in the creation and execution of Experience Design projects to follow on the path from concept to installation and operation.
In an industry that can be secretive, the How and Why of Experience Design can be lost as we celebrate the What. The simple roadmap that is presented in “In My Experience” outlines best practices for informed success along the life cycle of a project’s development. It’s not just a useful production tool, but also provides insight into the field for students interested in contributing to Experience Design or Themed Entertainment but who don’t fully realize all the working parts to the process.
A combination of process details, case studies, and first-hand stories as great examples makes this a delightful and credible read. Examples that take into consideration cultural and personality differences provide options for moving forward across a number of possible scenarios as both a contributor and a leader in the industry.
Marketed as a manual for the design of various experiences, it’s secretly an exhaustive manual for life.
Our industry mantra has become “story, story, story” But what does that actually mean? “In My Experience” graciously leads you down the path of story “revelation” best practices to carefully craft a very intentional emotional experience for your guests.
In an industry that only thrives on collaboration and mentorship, “In My Experience” continues the trend graciously sharing resources and inspiration across disciplines and generations.
Program Manager (Frmr) / Academic Outreach Walt Disney Imagineering
SIGGRAPH Conference Committee – Emerging Technologies Chair
UT Austin Faculty: Arts & Entertainment Technology
Worldwide Santa Network – Experience Design Consultant