{"id":546,"date":"2014-11-10T03:32:02","date_gmt":"2014-11-10T11:32:02","guid":{"rendered":"https:\/\/imho.kileozier.com\/?p=546"},"modified":"2014-11-10T03:34:47","modified_gmt":"2014-11-10T11:34:47","slug":"taking-your-elevator-pitch-to-iaapa","status":"publish","type":"post","link":"https:\/\/imho.kileozier.com\/?p=546","title":{"rendered":"Taking Your &#8220;Elevator Pitch&#8221; to IAAPA"},"content":{"rendered":"<p>So, you\u2019re off to IAAPA.<\/p>\n<p>Most people heading to this annual confab in Orlando, next week, are going to seek business, meet with colleagues, discover new technologies and resources for adoption and enhancing product.<\/p>\n<p>Some, though, will be looking for new contacts &#8211; or the renewal of old contacts &#8211; in search of a job or gig.<\/p>\n<p>Things are happening all over the world in Themed Entertainment, these days, and this is a good year to be fresh and available. Heck, it may be a good year to be re-freshed and available!<\/p>\n<p>Last week, the <strong>Themed Entertainment Association<\/strong> (<strong>TEA<\/strong>) held one of its valuable <strong>NextGen<\/strong> Webinars in support of preparing the current crop of Able &amp; Gifted young\u2026and credentialed\u2026creative minds for meeting prospective employers, mentors, advisors and generally circulating in the global milieu of themed entertainment and the effective seeking of jobs, therein.<\/p>\n<p>So, for those of you who missed the webinar, or those of you who were on the broadcast and want a refresher, I am publishing a video of our\u00a0Keynote, here (at the bottom of the page), along with bullets of the points made in our\u00a0section of the conversation.<\/p>\n<p>The title was:<\/p>\n<p><b>\u201cPositioning Yourself to Become a Themed Entertainment Pro\u201d &#8211; with the sub-headers of\u2026<\/b><\/p>\n<ul>\n<li>How do I find work in this industry?<\/li>\n<li>How can I make a good impression?<\/li>\n<li>How can I build my personal brand?<\/li>\n<\/ul>\n<p><b>Positioning versus Preparation<\/b><\/p>\n<p>The overarching umbrella for all of this is to <b>Be Authentic<\/b>. There is no secret to this; there is only this Key. So, in light of that, there is Preparation for articulating one&#8217;s\u00a0authenticity, then Positioning for the job one seeks\u2026as treads\u00a0the path, seeking employment.<\/p>\n<p>Prepare &#8230; by knowing who you are; what you are good at doing, what you thrill at doing, what fulfills you <i>that you can do<\/i>. Do listen to others when they offer opinions on what you \u201cshould\u201d do; but make your decision based on what you want to do.<\/p>\n<p><b>What\u2019s a \u201cPro\u201d?<\/b><\/p>\n<p>The first distinction we\u00a0make is the colloquially-nuanced difference between the words \u201cPro\u201d and \u201cProfessional.\u201d One can be both, though being a Professional does not necessarily qualify one as a Pro in the sense of being at the top of the game. It is quite possible &#8211; indeed, advisable &#8211; to enter the arena conducting oneself as a Professional. That\u00a0is about conduct, ethics, ethos and assiduous attention to detail.<\/p>\n<p>Professionalism.<\/p>\n<p>About a hundred years later, with much accomplishment under the proverbial belt, one gets to call oneself a Pro. Conduct yourself professionally for long enough and you will become a Pro.<\/p>\n<p>Remember; and any of you who\u2019ve been at the <strong>TEA Summit<\/strong> or <strong>SATE<\/strong> have heard from those of us gathered by the august and estimable Imagineer in Residence at <strong>SCAD<\/strong>, <strong>George Head<\/strong>, know; the degree you receive is only the beginning of your professional pathway. It is your ticket to find your way; not a substitute for actually having experience.<\/p>\n<p>So, to get the experience; you gotta getta job.<\/p>\n<p><b>Elevator Pitch<\/b><\/p>\n<p>The term \u201cElevator Pitch\u201d comes from the extemporaneous encounter in an elevator with a person to whom you wish\u00a0to pitch an idea (or, in this case, to pitch yourself).<\/p>\n<p>You have 30 seconds. What are you going to say? You\u2019re wanting to impress with your value, then get an interview. This is not your interview.<\/p>\n<ul>\n<li>Of course, first, it depends on who is the Pitchee. If one is wanting to be a creative director or a show producer &#8211; either of which one might choose to be, based on skill and talent &#8211; on one\u2019s way to Production Executive-hood; it would depend on who was encountered, which skills or assets one might highlight in that spare window of opportunity which pitch one might lob.<\/li>\n<li>Thus, it might be handy to have more than one \u201cpitch\u201d in the arsenal for use at the right opportunity.<\/li>\n<li>Practice on your friends, aloud; telling them what you want to do and what you bring to the table that is uniquely suited to that. (You might try practicing on\u00a0your parents, but they\u2019ll probably insist you get a Real Job and stop wasting your time with Fairydust. So, be prepared for that. Your Grandma will probably be more supportive. So is the way of the world.)<\/li>\n<li>Remember: it\u2019s not what you WANT to do that s\/he needs to hear; it\u2019s what you can do for your Pitchee that is most important.<\/li>\n<li>And, as you elucidate your value, you must communicate your passion and commitment.<\/li>\n<li>Qualification is Assumed, at this moment (you\u2019ll have to prove that, later, once you\u2019ve landed an actual interview).<\/li>\n<li>Make it personal, from the heart, from the start. If it sounds rehearsed, you may as well go sell used cars.<\/li>\n<li>If it would help your case, have one or two photos (and, by that, I mean ONE or TWO) of exemplary projects or accomplishments of which you are proud on your phone ready to share, accessed by a tap or two. (Do I have to suggest you build a special album and place it within the first three in the column? I didn\u2019t think so. Keep it HANDY.)<\/li>\n<li>Remember; just as though you are on a Manhattan sidewalk, don\u2019t slow \u2018em down and they\u2019ll stay friendly\u2026<\/li>\n<\/ul>\n<p><b>Tools at Your Disposal\u00a0<\/b><\/p>\n<p><span style=\"text-decoration: underline;\">Social Media<\/span><\/p>\n<ul>\n<li>Don\u2019t use the default \u201clink\u201d or \u201cfriend\u201d buttons. Send a message that you\u2019d like to connect and why\u2026what\u2019s in it for them?<\/li>\n<li>Perhaps comment on something a desired contact\u00a0has posted, then follow up (later) with a request to link or friend\u2026<\/li>\n<li>Do your research on people with whom you want to speak.<\/li>\n<li>On the above; at least have googled these individuals before you actually meet with them. Seriously: know who you are meeting and know about their company.<\/li>\n<li>This helps to personalize your correspondence.<\/li>\n<li>Assume nothing; not knowledge of you, not a common frame of reference, nothing.<\/li>\n<li>As far as that goes, don\u2019t assume they will even respond to you. Generation after generation has a healthy percentage of people for whom Courtesy just ain\u2019t natural. Don\u2019t take it personally.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">Portfolio or Body of Work<\/span><\/p>\n<ul>\n<li>Edit the living hell out of it. Less is more.<\/li>\n<li>Show what\u2019s unique to you; what sets you apart. Basic skill levels are, in this context, assumed.<\/li>\n<li>Share it digitally. You may (as an artist) carry a portfolio, but have it on a flash drive you can leave behind or in a format you can email. Now is always better and ease of retrieval trumps Big, Honkin&#8217; Portfolio in some drawer.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\">You are Your Personal Brand<\/span><\/p>\n<ul>\n<li>There is nothing to make up, here. Communicate YOU.<\/li>\n<li>Nurture that which is You. Follow your own Vision or Dream for your future.<\/li>\n<li>If, in pursuit of that dream, you discover that\u2019s not what you want to do; that\u2019s GREAT information. So stop, quit, move on to what newly inspires you as your vision clears.<\/li>\n<li>There is no time limit, and there is no limit on the number of careers or jobs\u00a0 you can have.<\/li>\n<li>Nothing is forever\u2026especially now.<\/li>\n<li>And\u2026don\u2019t do it for the money. Just figure you\u2019re not going to get rich, doing this. Some do, and not always the ones who are the best at it. There\u2019s a lot of luck in all of this. If you can be happy not making a lot of money, you\u2019ll be even happier if you do make a lot of money\u2026just don\u2019t count on that being part of the equation.<\/li>\n<li>One must find fulfillment in putting smiles and looks of wonder on those cute, little faces at knee-height, throughout this world\u2026<\/li>\n<\/ul>\n<p>As we said, above, <span style=\"text-decoration: underline;\">There is No Trick to This<\/span><\/p>\n<ul>\n<li>Be authentic. If that doesn\u2019t fly, then what you know is that you don\u2019t want to work for that person, because <i>it would not work<\/i>! (As with dating; the true you is going to show up at some point, so may as well launch with it.)<\/li>\n<li>Follow up\u2026by <i>asking<\/i> how you should follow up, then doing that with a dose of reality. By that &#8220;reality,&#8221; we mean keep in mind that time flows differently for people managing companies or working in corporations. S\/he may say, \u201c\u2026call me in a week and I\u2019ll get back to you\u2026,\u201d and mean it when s\/he says it. But most of these people have daily logistical support such that other people manage\u00a0their calendars and their paychecks are deposited automatically &#8230; leaving them with\u00a0an altered sense of time and it\u2019s passage.<\/li>\n<li>Be patient. It\u2019s not personal.<\/li>\n<li>And\u2026don\u2019t believe your own press. You may have been called the best thing to come out of your Art of Business or Film or Theatre\u00a0School in the past decade, and perhaps you are\u2026but what does that mean to the people for whom you want to work. That \u201cbest\u201d is subjective and contextual; now you are playing in Reality. (Creating\u00a0fantasy\u2026ironic, ain\u2019t it?)<\/li>\n<\/ul>\n<p>So. It\u2019s about <span style=\"text-decoration: underline;\">Embracing your Passion &amp; Being Authentic.<\/span><\/p>\n<ul>\n<li>Be yourself.<\/li>\n<li>Clean up a bit.<\/li>\n<li>Dress nice.<\/li>\n<li>By now you\u2019ve heard, \u201cDress for the job you want, not the job(less) you have\u2026\u201d Even if \u201cthey\u201d wear jeans and t-shirts to work where you want to work; class up for your first impression; you\u2019ll make a better impression.<\/li>\n<li>Later, when you\u2019re in a t-shirt and someone\u2019s on the way to a client meeting; they\u2019ll know you know how to clean up and talk nicely. Perhaps they\u2019ll ask you along.<\/li>\n<li>These things matter.<\/li>\n<li>They do.<\/li>\n<\/ul>\n<p>Good Luck.<\/p>\n<p>Now, get out there and get a job so\u2019s you can hire us Seasoned Consultants to collaborate with you. We\u2019ll help you look good and you\u2019ll help us stay current. Win-Win.<\/p>\n<p>IMHO.<\/p>\n<p>Website:\u00a0<a title=\"Ozier Creative Website\" href=\"http:\/\/www.oziercreative.guru\" target=\"_blank\">http:\/\/www.oziercreative.guru<\/a><\/p>\n<p><a title=\"Video of Webinar Keynote\" href=\"http:\/\/www.youtube.com\/watch?v=16Hdmlwg4CI&amp;list=UUFbzqzyjo2ti4EtNQ3moFvQ\" target=\"_blank\">Video of Webinar Keynote<\/a>\u00a0(Opens in separate window, in case you wish to refer to it while reading.)<\/p>\n<p>&#8220;IMHO&#8221; the book is a free download from iBooks or iTunes. Take advantage of it!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019re off to IAAPA. Most people heading to this annual confab in Orlando, next week, are going to seek business, meet with colleagues, discover new technologies and resources for adoption and enhancing product. Some, though, will be looking for &hellip; <a href=\"https:\/\/imho.kileozier.com\/?p=546\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-546","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2oSuI-8O","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=\/wp\/v2\/posts\/546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=546"}],"version-history":[{"count":3,"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=\/wp\/v2\/posts\/546\/revisions"}],"predecessor-version":[{"id":549,"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=\/wp\/v2\/posts\/546\/revisions\/549"}],"wp:attachment":[{"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/imho.kileozier.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}